Prepared exclusively for:

Cluster Realty & ALERA

Before detailing the line-by-line deliverables, it is critical to align on the technical methodology that will guarantee a premium, Top 1% digital experience for both brands:

  • Direct-to-Framer UI/UX: To ensure absolute precision, UI/UX is designed directly within the Framer environment rather than migrating from Figma. This guarantees 100% accurate responsive behavior (Desktop, Tablet, Mobile) and enables native, high-end micro-interactions.


  • Architecture (No CMS Requirement): To achieve the bespoke, luxury design grade required for premium real estate, we will bypass standard CMS integrations. Hardcoding the layouts ensures maximum design flexibility and prevents layout degradation over time.


  • Deployment & Secure Hosting: Framer architecture cannot be exported to a private VPS. Both platforms will be hosted on Framer’s enterprise-grade AWS global infrastructure for maximum security, SSL compliance, and lightning-fast load times. Your custom domains will be routed to these secure servers.

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PROJECT 1: CLUSTER REALTY (Corporate Identity)

Total Investment: ₹1,40,000. No Advance Payment.

Component A: Corporate Brand Strategy & Identity (₹70,000)

1. Brand Strategy & Architecture

  • Brand positioning framework & positioning statements

  • Brand narrative & tone of voice definition

  • Brand architecture structure (mother brand + future projects)

  • Naming guidance framework for future projects


2. Corporate Identity System

  • Logo design (primary + secondary variations)

  • Color palette (primary + secondary) & typography system

  • Iconography style & visual language system

  • Grid & layout system


3. Corporate Collateral Templates & Digital Assets

  • Business card templates (2 variants)

  • Letterhead & envelope templates

  • ID card template

  • Corporate profile design

  • Social media profile & cover templates

  • (Note: The 10-15 slide PPT template is paused and excluded from this initial scope pending further content briefing).


4. Brand Guidelines (Comprehensive Manual)

  • Logo usage, restrictions, and clear space rules

  • Color, typography, and iconography systems

  • Imagery direction & print/digital application standards

  • Outdoor & ad template guidelines


Component B: Corporate Website Development (₹70,000)

  • Sitemap & architecture planning

  • Custom UI/UX Design (built natively in Framer)

  • Fully responsive layout (Desktop, Tablet, Mobile)

  • Basic SEO structure and metadata setup.

  • Lead Form.

PROJECT 2: ALERA (Luxury Hospitality Flagship)

Total Investment: ₹1,95,000. No Advance Payment

Component A: Core Brand Strategy & Identity (₹50,000)

1. Brand Strategy & Positioning

  • Positioning statement, brand narrative/core idea

  • Tone of voice framework & messaging pillars

2. Project Identity System

  • Logo design (primary, secondary, and variants)

  • Typography system & primary/secondary color palette

  • Custom iconography style & visual language system (patterns, graphic elements)

3. Brand Guidelines (Comprehensive Manual)

  • Logo usage, clear space & misuse guidelines

  • Color, typography, imagery, and photography treatment

  • Iconography & illustration guidelines

  • Print, digital, social media, outdoor, and website style application standards


Component B: Comprehensive Collateral, Signage & Marketing (₹70,000)

1. Brand Stationery & Livery

  • Letterhead (1), Visiting card (2 variants), Envelope (1), Folder (1)

  • Name tags & Invoice templates (2)

  • Uniform branding recommendations, ID card & lanyard design, Lapel pin suggestions

2. Marketing & Communication Collateral

  • Outdoor hoarding templates (2)

  • Newspaper ad templates (2)

  • Road median wayfinding template (1)

  • (Note: Complex editorial items such as the 25-page e-brochure, Coffee table brochure, Investment deck, Fact sheet/Unit mix, and Corporate leasing pitch deck require further briefing on exact content/page count to determine applicable scoping).

3. Secondary Collaterals (Guest Experience)

  • Door tags (2 templates) & Room number indicators

  • Gift voucher & Membership card templates

  • Event standee / easel template

  • Menu design (2)

  • Guest instruction / in-room guideline items (3)

  • Toiletries branding recommendations

4. Signage & Wayfinding System

  • Pylon signage & Exterior signage (2)

  • Interior signage templates (4) & Wayfinding signage templates (3)

  • Parking, Section, and Entry / driveway signage

  • Floor indicators & Amenity branding (gym, spa, lounge, business center)

  • Wall & lobby graphics & Reception signage (3)

5. Short-Form Publications & Digital Assets

  • Accordion pamphlet (1) & Amenities brochure (1)

  • Social media profile & cover templates


Component C: Luxury Website Experience (₹75,000)

  • Sitemap & architecture planning

  • Custom UI/UX Design (built natively in Framer for premium real estate)

  • Fully responsive layout (Desktop, Tablet, Mobile)

  • Basic SEO structure and metadata setup

Global Timelines & Terms

Financial Summary

  • Cluster Realty Investment: ₹1,40,000

  • ALERA Investment: ₹1,95,000

  • Total Project Investment: ₹3,35,000 (Exclusive of applicable taxes)


Project Timeline

  • Brand Identity Phase (Both Projects): March 1st, 2026 – March 15th, 2026

  • Website Phase (Both Projects): Commences immediately upon approval of the Brand Identity Phase.


Revisions & Workflow

  • The scope includes reasonable, unlimited revisions within the bounds of the initially agreed-upon design direction for each stage.

  • If the core scope, deliverables list, or design direction changes drastically after initial approval, additional timelines and costs will be applicable.

Please review this itemized scope to confirm alignment with your internal discussions.