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By Aniketh
BRAND IDENTITY & DIGITAL EXPERIENCE DESIGN

Thanks for reaching out — here's a clear breakdown of how branding and website work is priced, so you can see exactly what each tier includes before deciding what fits.

Branding and website are priced and scoped separately below, since most clients start with one or the other. Each tier states exactly what's included — no vague line items.

If nothing below matches what you have in mind, the custom tier exists for exactly that — every custom engagement is scoped and quoted individually.

Branding

Brand Identity — Pricing

Three tiers, scaled by depth — not by cutting corners. Every tier includes a full logo system; what changes is how far the strategy, illustration, and documentation goes.
TIER 1
Essential Brand
₹40,000
A complete, usable identity — logo, colour, type, and basic guidelines
The right starting point if you need a real, usable identity now — a logo system you can put on a website, packaging, or a signboard immediately, without waiting on a larger strategic process.
A
IDENTITY
  • —Logo suite — primary mark, wordmark, and a simplified monogram for small-space use (favicons, social avatars)
  • —Colour palette — 4-5 colours chosen for the category, not just aesthetic preference
  • —Typography pairing — one display font, one body font, selected for legibility across digital and print
  • —Basic brand tone note — a short paragraph defining how the brand should sound in captions, signage, and simple copy
B
DOCUMENTATION
  • —10-page brand guidelines PDF — logo usage rules, colour codes, type specs, and basic do's/don'ts
  • —All files delivered in usable formats — PNG, SVG, and editable source files
TIER 2 · MOST CHOSEN
Full Brand System
₹80,000
Strategy-backed identity with illustration, iconography, and social system
The tier most clients land on — enough strategic thinking behind the identity that it holds up under real use, plus the illustration and social assets a brand actually needs in its first year, not just a logo alone.
A
STRATEGY
  • —A short competitive read — how 2-3 direct competitors present themselves, so your identity is built to stand apart, not blend in
  • —Audience and tone definition — who the brand is actually speaking to, and how that shapes every design decision that follows
B
IDENTITY
  • —Full logo suite — primary mark, wordmark, monogram, and any secondary lockups needed for different contexts
  • —Colour palette with strategic reasoning — not just 5 colours, but why each one earns its place
  • —Typography system — display and body pairing, tested across headlines, body copy, and dense content
  • —5 custom illustrations, built in a consistent style so they read as one system, not five separate assets
  • —5 custom iconography assets for services or feature categories
  • —Basic social media design style guide — post templates and layout logic for Instagram/LinkedIn
C
DOCUMENTATION
  • —25-page brand guidelines document — detailed enough that future assets (yours or ours) stay consistent without re-deriving the logic each time
CUSTOM
Full Brand Build-Out
On request
Scoped individually — for multi-touchpoint, high-stakes, or category-defining brands
For brands that need more than a system — deep strategic research, stationery, high-end social content, and documentation built to hold the identity for a decade or more. Every custom engagement is scoped and quoted after understanding the actual business, not priced off a template.
A
TYPICALLY INCLUDES
  • —Full strategic research — competitor analysis, audience mindset mapping, positioning work done before any design starts
  • —10+ custom illustrations and 10+ iconography assets, covering the brand's full range of services or products
  • —Full stationery suite — business cards, letterhead, envelopes, email signatures, ID cards
  • —High-end social media design system — multiple creatives, ad formats, and platform-specific templates
  • —50+ page brand guidelines, built to guide the brand across every future touchpoint, not just the ones live today
  • —Signage, packaging, or print collateral, where relevant to the business
Website

Website Design — Pricing

Three tiers, from a simple 5-6 page site to a fully custom, high-end build. Every tier is built in Framer — no templates, no drag-and-drop shortcuts.
TIER 1
Simple Website
₹40,000
5-6 pages, clean and functional — built to represent the business properly online
The right fit if the goal is a clean, professional presence — not a complex interactive experience. Still fully custom, not a template, just scoped to a simpler structure.
A
STRUCTURE
  • —5-6 pages — typically Home, About, Services, Contact, and 1-2 supporting pages
  • —Custom-designed layout, not a pre-built theme — every section designed for this specific business
  • —Enquiry / contact form built for lead capture, not just a static contact page
B
TECHNICAL
  • —Fully responsive — desktop, tablet, and mobile
  • —Framer's built-in SEO optimisation, fully configured
  • —Clean, editable structure — pages can be updated without needing a developer
TIER 2 · MOST CHOSEN
Premium Website
₹80,000
8-10 pages, custom components, and motion — built to convert, not just inform
The tier for a business that wants the website itself to feel like a considered product — custom-built components, real interaction design, and structure built around how visitors actually decide, not just a list of pages.
A
STRUCTURE
  • —8-10 pages — full service breakdown, dedicated About/Team page, and a properly structured Contact/enquiry flow
  • —3-5 unique custom-coded components — interactive elements built specifically for this site, not recycled from a component library
  • —Content architecture built around the actual customer decision journey, not a generic template flow
B
TECHNICAL
  • —Fully responsive — desktop, tablet, and mobile
  • —Framer's built-in SEO optimisation, fully configured
  • —Motion and interaction design — page transitions and micro-interactions that feel intentional, not decorative
  • —Easily editable, duplicable page structure for future growth
CUSTOM · AAA-GRADE
Full Custom Build
On request
Deep customisation, UX research, and unlimited-feeling depth — scoped individually
For a business where the website itself needs to be a genuine competitive advantage — extensive custom components, real UX research behind every decision, and a build depth that doesn't fit a fixed page count. Priced after understanding the actual scope, not off a template tier.
A
TYPICALLY INCLUDES
  • —UX research and usability studies — understanding how real visitors actually navigate the decision this site needs to support
  • —15+ pages, or a page count scoped entirely around the business's real structure
  • —10+ custom-coded Framer components, built specifically for this project — not reused from prior work
  • —Advanced interaction design — scroll-driven animation, custom transitions, and layout decisions traced back to real user behaviour, not assumption
  • —Deep SEO structuring — technical setup plus per-page structuring around what each page needs to rank for
  • —Ongoing structural flexibility for future pages, products, or services as the business grows
  • —Framer (Web Design & Development)
  • —Figma (UI & Brand Design)
  • —Adobe Illustrator (Vector Assets & Identity)
  • —AI tools may be used thoughtfully within the design process — to strategise more effectively, explore layout directions faster, and strengthen the quality of the final output. Every deliverable is designed, curated, and finalised with full creative oversight.
  • —SEO content writing — technical SEO structure is included on Premium and above, but ongoing content creation is not
  • —Domain purchasing or ongoing hosting fees
  • —Ongoing website management, maintenance, or marketing execution after handover

Most clients start with either the Essential or Full System tier — the custom tier exists for businesses whose scope genuinely doesn't fit a fixed structure, not as a default upsell.